Posts by

Pierre Bouvard

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

By Pierre Bouvard
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

By Pierre Bouvard
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.
Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.
Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study

Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study

By Pierre Bouvard
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?

Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?

By Pierre Bouvard
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.