Our Behavior On Social Media Is Defining Our Brands
One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.
Posts by
Lori Lewis
Radio Advertising: Driving Sales And Building Brands
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
Infographic: Kickoff Starts With The NFL On Westwood One
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
Infographic: A Day In The Life Of A March Madness Fan
The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day.
Motel 6 Wins The Westwood One Sports Sound Awards
Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.
Westwood One At Super Bowl LI
It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time!
Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards
The Westwood One Sports Sound Awards is back for its 4th consecutive year.
Time For Kickoff: Super Bowl Fans Are On The Move And Spend Big
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.
Why Radio – Because Of Moments Like This
NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field.
Congratulations To The National Radio Hall Of Fame Class Of 2016
Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame.
5 Strategies For A Healthy Media Plan
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
5 Tips For A Healthy Media Plan
Best practices for achieving an optimal media plan.
4 Strategies To Creating Amazing Brand Experiences
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
Insert Your Brand Here: 10 Activations And Cool Moments That Rocked Malibu Mansion Live
On the weekend of the American Music Awards in Los Angeles, Cumulus | Westwood One hosted a VIP event showcasing the breadth of our unique partnership opportunities.
Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
SUBWAY CMO On Why Radio Personalities Can Sell
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.