Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.
Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.
While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” — remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.
Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.
It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time!