Posts by

Ariella Leiter

AM/FM Radio Delivers Student Prospects, Generating Significant Incremental Reach To Online University Media Plans

By Ariella Leiter
Prospective students are turning to digital courses and online universities to further their education. Podcasts and AM/FM radio are effective media platforms for online universities and educational institutions to reach students who are interested in pursuing an online education.

NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases

By Scott Anekstein
Two new studies reveal while NFL postseason games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.

Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain Steady From Fall 2020; Plus Female, Black, And Hispanic Growth

By Doug Hyde
Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.

Does Your AM/FM Radio Buy Include Streaming? It Should. New Audience Data Reveals AM/FM Radio Streaming Represents A Significant Amount Of Total AM/FM Radio Listening That Rivals Pandora And Spotify

By Doug Hyde
New data shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and should always be a part of the media plan.

Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads

By Christopher Smith
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

By Doug Hyde
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

By Doug Hyde
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.