Webinar Video: What Women Want 2024
Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report.
Tag: Podcasts
What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women
The Cumulus Media | Westwood One Audio Active Group® partnered with Alan Burns & Associates to field a national study of women to examine their habits and attitudes towards media. 1,001 U.S. women 15-64 took an online MARU/Matchbox survey from September 28 –October 6, 2023.
Want To Build A Brand? Audio Is At The Ready; What 1,300+ Nielsen Podcast Brand Lift Studies Reveal About Audio’s Ability To Create Future Demand
A sure sign of brand marketers leaning into podcasts is the increase in brand lift studies conducted by Nielsen. Since 2017, Nielsen has conducted an astonishing 1,300+ podcast brand lift studies. They recently released a series of norms and key insights on their database of podcast brand effect work.
Head Snapper: Podcast 18-34 Reach Is Now Equal To TV, Female Podcast Habituation Hits An All-Time High, And The One Slide Every Marketer Needs To Have From Edison Research’s Infinite Dial 2024
Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. or marketers, the most compelling aspect of the study highlighted podcast audiences.
Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other
Why are AM/FM radio and quick service restaurants made for each other? Most AM/FM radio ad impressions are generated by heavy QSR category users.
Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.
Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators
Major improvements and updates to Apple’s podcast app occur within the overall iOS operating system of the iPhone rather than Apple’s podcast app. An enhancement in the recent iOS 17 is the reduction in automatic downloads.
Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report: Podcast Consumers Prefer Funny And Entertaining Ads But Mostly Hear Dry Feature/Benefit Ads
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is on podcast advertising.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. Two studies are conducted annually. The Fall 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more.
It Finally Happened: Brand Advertisers Now Represent The Majority Of Podcast Ad Spend; Four Major Implications For Targeting, Creative, Brand Safety, And Measurement
The IAB just released its eighth annual podcast revenue report in partnership with PwC. Brand spending is way up and now represents 61% of all podcast spend, surpassing direct response (39%). Here are the four major implications of the shift to podcast brand advertising.
Upwave Brand Effect Study For E-Commerce Retailer Reveals Podcast And AM/FM Radio Streaming Campaign Increased Familiarity, Brand Perceptions, Consideration, And Purchase Intent
An e-commerce retailer promoted its brand using AM/FM radio streaming and a sponsorship of the Katy Perry narrated Elizabeth the First, the podcast about the outsized life and career of movie star Elizabeth Taylor. The six-month campaign ran from October 2022 to April 2023. The Cumulus Media | Westwood One Audio Active Group® retained Upwave, a leader in online brand effect measurement, to study the campaign.
Why AM/FM Radio Is A Great Place To Promote Podcasts
To understand the ability of AM/FM radio promos to drive awareness, interest, and tune in for podcasts, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of Cumulus Media radio listeners.
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.
Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high.
Lumen: Audio Ads Outperform Video For Attention And Brand Recall, Dentsu Study Reveals
Dentsu, one of the world’s largest media agencies, released a historic, first-ever study of media attentiveness that compared podcasts and AM/FM radio ads with all manner of visual ads.