Podcasts | Westwood One

New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos

August 26, 2024 By Lauren Vetrano

The Cumulus Media | Westwood One Audio Active Group® presented a keynote last Thursday along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses.

Keynote: Unleashing the Power of Effective Audio Promos

August 14, 2024 By Steve Goldstein

Amplifi Media has teamed up with Cumulus Media and System1. We’re unveiling brand new research and seven proven strategies to supercharge your podcast cross-promotion.

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report

July 8, 2024 By Pierre Bouvard

In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report

June 7, 2024 By Liz Mayer

Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery.

Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report

June 3, 2024 By Pierre Bouvard

For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, perceptions of brand safety and content appropriateness, and more.

Webinar Video: What Women Want 2024

May 16, 2024 By Lauren Vetrano

Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report.

What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women

May 13, 2024 By Pierre Bouvard and Alan Burns

The Cumulus Media | Westwood One Audio Active Group® partnered with Alan Burns & Associates to field a national study of women to examine their habits and attitudes towards media. 1,001 U.S. women 15-64 took an online MARU/Matchbox survey from September 28 –October 6, 2023.

Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

February 12, 2024 By Lauren Vetrano

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.

Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report: Podcast Consumers Prefer Funny And Entertaining Ads But Mostly Hear Dry Feature/Benefit Ads

January 16, 2024 By Pierre Bouvard

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is on podcast advertising.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

December 8, 2023 By Elizabeth Mayer

Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

December 4, 2023 By Elizabeth Mayer

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. Two studies are conducted annually. The Fall 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more.

Upwave Brand Effect Study For E-Commerce Retailer Reveals Podcast And AM/FM Radio Streaming Campaign Increased Familiarity, Brand Perceptions, Consideration, And Purchase Intent

October 9, 2023 By Pierre Bouvard

An e-commerce retailer promoted its brand using AM/FM radio streaming and a sponsorship of the Katy Perry narrated Elizabeth the First, the podcast about the outsized life and career of movie star Elizabeth Taylor. The six-month campaign ran from October 2022 to April 2023. The Cumulus Media | Westwood One Audio Active Group® retained Upwave, a leader in online brand effect measurement, to study the campaign.

Why AM/FM Radio Is A Great Place To Promote Podcasts

September 25, 2023 By Pierre Bouvard

To understand the ability of AM/FM radio promos to drive awareness, interest, and tune in for podcasts, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of Cumulus Media radio listeners.

“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

August 28, 2023 By Pierre Bouvard

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.

Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers

August 21, 2023 By Pierre Bouvard

In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high.

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

July 17, 2023 By Pierre Bouvard

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.