How Much Do You Really Know About Millennial Media Consumption? April 20, 2016 By Pierre Bouvard Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora’s CFO Is Wrong: Radio Listening Remains Remarkably Stable November 13, 2015 By Pierre Bouvard AM/FM radio listening levels are rock steady per Nielsen.
Test Your Knowledge: Perception And Reality Of American Audio Audiences September 2, 2015 By Pierre Bouvard Test your knowledge with these four questions and see how you compare with America's advertisers.