The Wear-Out Myth And AM/FM Radio
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio
In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here’s how their perceptions stack up against reality.
Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
Marketers And Agencies: Take The “Me” Out Of “Media”
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let’s check the facts.
Surprising Facts About The Way We Spend Our Time With Media
What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.
MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
Surprise: A Slam Piece On AM/FM Radio Gets It Wrong
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.
7 Things Brands Have Completely Wrong About Radio
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.