One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here’s how their perceptions stack up against reality.
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let’s check the facts.
What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.