Perception vs. Reality | Westwood One

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

December 3, 2018 By Pierre Bouvard

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

Marketers And Agencies: Take The “Me” Out Of “Media”

April 30, 2018 By Pierre Bouvard

How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.

Surprising Facts About The Way We Spend Our Time With Media

February 13, 2018 By Pierre Bouvard

What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.

MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

January 17, 2018 By Pierre Bouvard

The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.

Surprise: A Slam Piece On AM/FM Radio Gets It Wrong

August 31, 2017 By Pierre Bouvard

A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.

7 Things Brands Have Completely Wrong About Radio

October 17, 2016 By Pierre Bouvard

We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.

Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think

June 29, 2016 By Pierre Bouvard

Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.

Perception Vs. Reality: Radio Audiences During Commercial Breaks

June 16, 2016 By Pierre Bouvard

This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”

Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?

May 4, 2016 By Pierre Bouvard

AM/FM radio listening among 18- to 34-year-olds is on the rise.

How Much Do You Really Know About Millennial Media Consumption?

April 20, 2016 By Pierre Bouvard

Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.

Pandora’s CFO Is Wrong: Radio Listening Remains Remarkably Stable

November 13, 2015 By Pierre Bouvard

AM/FM radio listening levels are rock steady per Nielsen.

Test Your Knowledge: Perception And Reality Of American Audio Audiences

September 2, 2015 By Pierre Bouvard

Test your knowledge with these four questions and see how you compare with America's advertisers.