Tag: Perception vs. Reality

Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study

By Pierre Bouvard
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.

May Recovery Strong: AM/FM Radio’s Listening Surge Can Help Businesses Bounce Back As America’s Vehicular Traffic And Commuting Continue To Grow

By Pierre Bouvard
Nielsen’s just-released the May 2021 Portable People Meter data for the top 48 markets in the U.S. revealed yet another month of strong AM/FM radio audience growth amidst a surge in auto traffic.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households

By Pierre Bouvard
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.

How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines

By Pierre Bouvard
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery

By Pierre Bouvard
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.

What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report

By Brittany Faison
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.