This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
AM/FM radio listening levels are rock steady per Nielsen.
Test your knowledge with these four questions and see how you compare with America's advertisers.