The combination of sound and visuals is powerful. Here’s how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.