AM/FM Radio Reaches America’s Light TV Viewers
What percentage of your TV impressions come from light TV viewers? How can AM/FM radio make your TV better? Here are the results from a first-ever Nielsen cross media audience study.
Tag: Case Study
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél
Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.
Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact
The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.
Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.
What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.
AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.
ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
Want ROI? Just Add Radio! A Nielsen Telecom Case Study
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”