Posts by

Pierre Bouvard

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

By Pierre Bouvard
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.
AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

By Pierre Bouvard
Edison Research's “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes

Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes

By Pierre Bouvard
In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.
Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

By Pierre Bouvard
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

By Pierre Bouvard
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

By Pierre Bouvard
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?