Posts by

Pierre Bouvard

May Recovery Strong: AM/FM Radio’s Listening Surge Can Help Businesses Bounce Back As America’s Vehicular Traffic And Commuting Continue To Grow

May Recovery Strong: AM/FM Radio’s Listening Surge Can Help Businesses Bounce Back As America’s Vehicular Traffic And Commuting Continue To Grow

By Pierre Bouvard
Nielsen’s just-released the May 2021 Portable People Meter data for the top 48 markets in the U.S. revealed yet another month of strong AM/FM radio audience growth amidst a surge in auto traffic.
AM/FM Radio Is The Reach Accelerator For Video And Digital: Amplify Your Media Plan With Network Radio

AM/FM Radio Is The Reach Accelerator For Video And Digital: Amplify Your Media Plan With Network Radio

By Pierre Bouvard
As major media companies shift their focus to building their direct-to-consumer video offerings, linear TV audiences are in a free fall. According to a MoffettNathanson analysis of Nielsen TV ratings, television audiences are down dramatically. Here's how advertisers can use network radio to amplify their media plans and accelerate reach.
So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

By Pierre Bouvard
CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers.
The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer

The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer

By Pierre Bouvard
The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach?
Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio Advertising To Reach Consumers Who Are Ready To Buy

Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio Advertising To Reach Consumers Who Are Ready To Buy

By Pierre Bouvard
As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic.
Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

By Pierre Bouvard
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households

By Pierre Bouvard
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.
Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.
Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

By Pierre Bouvard
With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.
Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

By Pierre Bouvard
With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.