Lauren Vetrano

New Year, New Students: Radio Reaches Rising Numbers of Prospective College Students

January 2, 2019 By Lauren Vetrano

It’s the start of a New Year, which also means the start of New Year's resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.

2018’s Top 5 Most Popular Sales Insights Blog Posts

December 17, 2018 By Lauren Vetrano

As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.

Capture Consumer Spending This Holiday Season With AM/FM Radio

November 19, 2018 By Lauren Vetrano

Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.

Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers

October 15, 2018 By Lauren Vetrano

A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.

The Answer To Holiday Staffing Woes: Passive Job Seekers Are Active AM/FM Radio Listeners

October 1, 2018 By Lauren Vetrano

AM/FM radio reaches 93% of passive job seekers, the #1 source of new workers in America and a quality pool of candidates for employers.

AM/FM Radio Is The #1 Mass Reach Medium – But By How Much?

September 24, 2018 By Lauren Vetrano

Nielsen's Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here's what the latest Q1 2018 report reveals.

Case Study: AM/FM Radio Generates Incremental Reach And Amplified Frequency For TV Tune-In Campaign

September 17, 2018 By Lauren Vetrano

A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

September 11, 2018 By Lauren Vetrano

Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

August 27, 2018 By Lauren Vetrano

By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here's how one insurance company did it.

Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive

August 6, 2018 By Lauren Vetrano

Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.

Share Of Ear Q2 2018 Review: From Consumers To Voters, AM/FM Radio Has It Covered

July 30, 2018 By Lauren Vetrano

Share of Ear Q2 2018 upheld many of the trends we’ve seen in previous quarters such as the dominance of AM/FM radio, Pandora’s freefall, and Spotify’s growth. Plus, a new insight emerged this quarter just in time for election season.

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

July 16, 2018 By Lauren Vetrano

Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.

Westwood One