Posts by

Lauren Vetrano

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

By Lauren Vetrano
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.
Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

By Lauren Vetrano
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

By Lauren Vetrano
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

By Lauren Vetrano
Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

By Lauren Vetrano
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél

Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél

By Lauren Vetrano
Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.