Lauren Vetrano | Westwood One

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

September 11, 2018 By Lauren Vetrano

Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

August 27, 2018 By Lauren Vetrano

By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here's how one insurance company did it.

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

July 16, 2018 By Lauren Vetrano

Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.

Share Of Ear Highlights: Q1 2018

June 18, 2018 By Lauren Vetrano

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.

How Much Of SiriusXM’s Audience Can Advertisers Buy?

May 21, 2018 By Lauren Vetrano

SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?

AM/FM Radio Outreaches Popular Digital Media Destinations By Millions

May 7, 2018 By Lauren Vetrano

AM/FM radio shows consistent strength outreaching many popular content destinations by millions. It also makes other media options better.

The Relationship Between AM/FM Radio Personalities And Listeners Is Personal

April 23, 2018 By Lauren Vetrano

Trusted AM/FM radio personalities can provide immediate credibility, endorsement, and relevance to ads. Here are the reasons why.

Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél

April 16, 2018 By Lauren Vetrano

Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

March 26, 2018 By Lauren Vetrano

To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.

Alexa: Who Are Smart Speaker Owners?

March 12, 2018 By Lauren Vetrano

Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.

Share Of Ear Highlights: Q4 2017

February 26, 2018 By Lauren Vetrano

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

February 20, 2018 By Lauren Vetrano

Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.

Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally

February 7, 2018 By Lauren Vetrano

Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.

Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

January 29, 2018 By Lauren Vetrano

One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.

2017’s Top 5 Most Popular Insights Blog Posts

December 19, 2017 By Lauren Vetrano

As 2017 comes to an end, we look back at which blog posts resonated most with our readers with our list of the top 5 most popular Insights posts of the year.

Capture Vast Boomer Spending Power With AM/FM Radio

November 28, 2017 By Lauren Vetrano

With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.