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Author Archives: Lauren Vetrano

Case Study: AM/FM Radio Generates Incremental Reach And Amplified Frequency For TV Tune-In Campaign

BlogBy Lauren VetranoSeptember 17, 2018

A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

BlogBy Lauren VetranoSeptember 11, 2018

Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

BlogBy Lauren VetranoAugust 27, 2018

By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here’s how one insurance company did it.

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

BlogBy Lauren VetranoJuly 16, 2018

Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.

Share Of Ear Highlights: Q1 2018

BlogBy Lauren VetranoJune 18, 2018

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.

How Much Of SiriusXM’s Audience Can Advertisers Buy?

BlogBy Lauren VetranoMay 21, 2018

SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?

AM/FM Radio Outreaches Popular Digital Media Destinations By Millions

BlogBy Lauren VetranoMay 7, 2018

AM/FM radio shows consistent strength outreaching many popular content destinations by millions. It also makes other media options better.

The Relationship Between AM/FM Radio Personalities And Listeners Is Personal

BlogBy Lauren VetranoApril 23, 2018

Trusted AM/FM radio personalities can provide immediate credibility, endorsement, and relevance to ads. Here are the reasons why.

Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél

BlogBy Lauren VetranoApril 16, 2018

Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

BlogBy Lauren VetranoMarch 26, 2018

To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.

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