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Author Archives: Lauren Vetrano

Case Study: Podcast Ad Exposure Generates Strong Brand Impact For Staffing Firm

BlogBy Lauren VetranoJuly 29, 2019

Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

BlogBy Lauren VetranoJuly 1, 2019

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge

BlogBy Lauren VetranoJune 3, 2019

New “Share of Ear” data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.

Pharmaceutical Case Study: AM/FM Radio Campaign Scores High In Ad Recall And Drives Web Traffic For Brand

BlogBy Lauren VetranoMay 13, 2019

Pharmaceutical brands can boost ad recall, drive action, and grow brand equity by adding AM/FM radio to the media plan. Here’s how it worked for one advertiser.

7 Things Brands Have Completely Wrong About AM/FM Radio

BlogBy Lauren VetranoMay 6, 2019

Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.

AM/FM Radio Makes Your TV Better

BlogBy Lauren VetranoFebruary 25, 2019

AM/FM radio makes TV better, adding incremental reach, especially among light TV viewers, younger demographics, and during the important periods of retail prime time.

2018’s Top 5 Most Popular Sales Insights Blog Posts

BlogBy Lauren VetranoDecember 17, 2018

As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.

Capture Consumer Spending This Holiday Season With AM/FM Radio

BlogBy Lauren VetranoNovember 19, 2018

Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.

Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers

BlogBy Lauren VetranoOctober 15, 2018

A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.

AM/FM Radio Is The #1 Mass Reach Medium – But By How Much?

BlogBy Lauren VetranoSeptember 24, 2018

Nielsen’s Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here’s what the latest Q1 2018 report reveals.

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