Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.
On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.