Guest Blogger | Westwood One

AM/FM Radio Streaming Profile: Younger, More Female, And Mostly In Home DMA

September 9, 2019 By Doug Hyde

Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here's what we found.

Why Advertisers Are Starting to Open Their Wallets For Podcasts

August 12, 2019 By Jeff Vidler

Using an analysis of Westwood One and Audience Insights Inc.'s Podcast Download - Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.

Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads

June 17, 2019 By Christopher Smith

Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

From On The Air To Online – AM/FM Radio Drives Growth For Entertainment Streaming Service

May 28, 2019 By Doug Hyde

AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.

AM/FM Radio Comes Home: The Rise Of Smart Speaker Streaming

April 8, 2019 By Doug Hyde

To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

March 25, 2019 By Doug Hyde

As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

Infographic: Westwood One’s Podcast Download – Fall 2018

September 5, 2018 By Chris Lindquist

Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

August 13, 2018 By Doug Hyde

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

The K-pop Invasion: A Look At America’s New, Young, Audio-Centric Audience

May 29, 2018 By Doug Hyde

Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.

Kickoff Is Coming: Super Bowl Fans Are On the Move and Spend Big

February 1, 2018 By Chris Lindquist

Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.

The Podcast Download: Speed Listening, Ad Loads, And Subscription Models

December 11, 2017 By Doug Hyde

Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.

Pain & Pride: Remembering Vietnam – 50 Years Later

November 10, 2017 By David Oziel

Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.

Infographic: The Podcast Download Fall 2017

September 7, 2017 By Chris Lindquist

Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.

Audio Retrospective: The Summer Of Love – 50 Years Later

August 18, 2017 By Suzy Schultz

Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.

What Facebook Is Doing Is Evolving; Critical Thinking For Every Brand

June 20, 2017 By Lori Lewis

While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.

Let Us Be More Like Cole Swindell; See Beyond A Tweet, See A Person

June 13, 2017 By Lori Lewis

I wonder just how much understanding there is in listening more, speaking less.

How much the ‘power of now’ is a part of each station's social strategy?