This week the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report.
CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study
CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.
So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take
CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers.
Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.
Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners
CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.
The Two Podcast Slides Every Marketer Needs To Have: New Data From Edison Research And Triton Digital’s Infinite Dial 2021
Last week, Edison Research and Triton Digital released their 24th annual Infinite Dial study. For marketers, the most compelling aspect of the study was the section on podcasting. Here are the key findings.
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.