Creative | Westwood One

Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes

April 29, 2019 By Pierre Bouvard

In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.

Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive

August 6, 2018 By Lauren Vetrano

Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.

Rational Versus Emotional Creative: Short-Term And Long-Term Impact

June 25, 2018 By Pierre Bouvard

Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

February 20, 2018 By Lauren Vetrano

Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.

Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally

February 7, 2018 By Lauren Vetrano

Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.

Motel 6 Wins The Westwood One Sports Sound Awards

February 9, 2017 By Westwood One

Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.

Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards

February 1, 2017 By Westwood One

The Westwood One Sports Sound Awards is back for its 4th consecutive year.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

August 16, 2016 By Pierre Bouvard

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.

SUBWAY CMO On Why Radio Personalities Can Sell

June 10, 2015 By Westwood One

Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.