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      • The McLaughlin Group
      • The Pat McAfee Show
      • Steve Gorman Rocks!
      • Westwood One Backstage
      • With Elaina
      • Rick and Sasha
      • Jayde Donovan
      • The Ben Shapiro Show
      • NASH
      • NASH Icon
      • Westwood One Sports
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        • Adult Contemporary
        • Hot AC
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        • Classic Hits Gold
        • Good Time Oldies
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        • NASH Icon
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        • The Mike Harvey Show
        • The Kidd Kraddick Morning Show
        • The Lia Show
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        • Rick and Sasha
        • The Ty Bentli Show
        • Zach Sang Show
      • Weekend Shows
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        • American Country Countdown Rewind
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • Baka Boyz All Star Hit Mix / Hip Hop Master Mix
        • The Big Time Saturday Night
        • Checkpoint XP
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        • Country Gold
        • Jayde Donovan
        • Bob Kingsley’s Country Top 40
        • The Daly Download with Carson Daly
        • Flashback
        • The Mike Harvey Show-Weekend Party
        • The Hollywood 5
        • Rick and Sasha
        • With Elaina
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      • CBS Sports Radio
        • Taz and The Moose
        • The DA Show
        • The Jim Rome Show
        • Tiki & Tierney
        • Reiter Than You with Bill Reiter
        • Ferrall on the Bench
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
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Author Archives: Pierre Bouvard

AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

BlogBy Pierre BouvardAugust 5, 2019

Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.

Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More

BlogBy Pierre BouvardJuly 15, 2019

Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.

Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume

BlogBy Pierre BouvardJuly 8, 2019

There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?

Historic First-Ever AM/FM Radio And TV ROI Study Shows Supersized Sales Impact For National Restaurant Chain

BlogBy Pierre BouvardJune 10, 2019

For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.

Can’t Fully Reach Persons Aged 6 To 24 With Linear TV? AM/FM Radio Has Them!

BlogBy Pierre BouvardMay 20, 2019

Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.

Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes

BlogBy Pierre BouvardApril 29, 2019

In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.

Are Americans Getting Into The Habit Of Listening To Podcasts?

BlogBy Pierre BouvardApril 22, 2019

Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.

The Wear-Out Myth And AM/FM Radio

BlogBy Pierre BouvardApril 15, 2019

One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

BlogBy Pierre BouvardApril 5, 2019

To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

BlogBy Pierre BouvardApril 1, 2019

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

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