Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.
In response to frequently asked questions from marketers and agencies about audio media strategy, the CUMULUS MEDIA | Westwood One Audio Active Group has developed the Audio Planning Guide.
Two brand new studies, one for a personal injury law firm and one for a family law firm, shed new light on the importance of advertising to build awareness and consideration for local law firms.
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.
According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.
New data from the Westwood One 2021 Audioscape shows the podcast audience is young, employed, educated, and upscale.
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect.