The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
While the U.S. is still a week away from the publication of the March Nielsen Portable People Meter data, Canada’s just-released AM/FM radio audience data provides insight on how “sheltering at home” impacts listening.
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.
Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.
With working from home quickly becoming a reality for some Americans, we polled AM/FM radio audience measurement services to see if they could shed any light on current listening habits. Here’s what the data revealed.
Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.
Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here’s how it works for political.
As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what’s needed for podcasting to become a $2B advertising medium.
With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.