Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.
There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?
For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.
Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.
In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.
Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.