Pierre Bouvard

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

February 11, 2019 By Pierre Bouvard

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.

Good News For Restaurants: Dining Out Still On The Menu For Americans This Winter

February 4, 2019 By Pierre Bouvard

In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here's how.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

January 28, 2019 By Pierre Bouvard

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.

Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

January 23, 2019 By Pierre Bouvard

Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?

AM/FM Radio Delivers Massive Reach, Sales, And Incremental Impact For Pet Product Advertisers

January 22, 2019 By Pierre Bouvard

Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.

New Breakfast Brand Successfully Uses AM/FM Radio To Build Awareness And Drive Purchases

January 14, 2019 By Pierre Bouvard

A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

January 7, 2019 By Pierre Bouvard

Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.

Why Doesn’t Your Ad Have A Female Voiceover? It Should.

December 10, 2018 By Pierre Bouvard

In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

December 3, 2018 By Pierre Bouvard

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

November 27, 2018 By Pierre Bouvard

A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

November 12, 2018 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee

November 7, 2018 By Pierre Bouvard

Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.

TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

October 29, 2018 By Pierre Bouvard

In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.

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