Posts by

Pierre Bouvard

Your Audio Ad Is Horrible; Here’s How To Fix It

Your Audio Ad Is Horrible; Here’s How To Fix It

By Pierre Bouvard
The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More benefits. Right at the end the brand is mentioned several times very quickly. The advertiser is something.com? You need to improve your creative as it drives half of all sales effect.
Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality

Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group<sup class="r">®</sup>

Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group®

By Pierre Bouvard
In response to commonly asked media planning questions, the Cumulus Media | Westwood One Audio Active Group® developed the Audio Planning Guide. The data is sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and Nielsen’s Media Impact, the media planning and optimization platform.
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio

Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio

By Pierre Bouvard
We’ve collected frequently heard media agency and marketer myths along with a just released August 2025 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research leaders Nielsen, LeadsRx, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio.
Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect

Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect

By Pierre Bouvard
A series of new studies from NCSolutions, TikTok, and podcast attribution firm Podscribe sheds light on what drives sales effect. Surprisingly, some of the most frequently discussed media tactics show little to no difference in cost of acquisition. 
Nielsen Spring 2025 Portable People Meter AM/FM Radio Audiences Up +19%; Format Shares Remarkably Stable As The Rising PPM Tide Raises All Format Boats

Nielsen Spring 2025 Portable People Meter AM/FM Radio Audiences Up +19%; Format Shares Remarkably Stable As The Rising PPM Tide Raises All Format Boats

By Pierre Bouvard
Nielsen has released all Spring 2025 (April-May-June) Portable People Meter markets. There are significant increases in listening across demographics and time periods versus Fall 2024.
As More Advertisers Geotarget, New Technology Allows AM/FM Radio To Run Different Over-The-Air Ads In Different Geographies And Map The Location Of In-Car Listeners

As More Advertisers Geotarget, New Technology Allows AM/FM Radio To Run Different Over-The-Air Ads In Different Geographies And Map The Location Of In-Car Listeners

By Pierre Bouvard
There is growing advertiser interest in geotargeting ads and exciting new technologies that permit AM/FM radio to target over-the-air ads by geography and report the location of in-vehicle AM/FM radio audiences.
Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers

Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers

By Pierre Bouvard
To analyze national employment trends and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. These findings were compared to similar studies conducted over the last seven years in 2018, 2021 and 2022.