Podcasts | Westwood One

CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

May 11, 2021 By Brittany Faison and Jeff Vidler

CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.

So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

May 10, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers.

Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

April 5, 2021 By Pierre Bouvard

The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.

Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

March 22, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.

The Two Podcast Slides Every Marketer Needs To Have: New Data From Edison Research And Triton Digital’s Infinite Dial 2021

March 15, 2021 By Pierre Bouvard

Last week, Edison Research and Triton Digital released their 24th annual Infinite Dial study. For marketers, the most compelling aspect of the study was the section on podcasting. Here are the key findings.

Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020

January 25, 2021 By Pierre Bouvard

With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.

Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience

January 11, 2021 By Lauren Vetrano

While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.

Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge

November 9, 2020 By Pierre Bouvard

Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.

Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

September 11, 2020 By Lauren Vetrano

Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

September 3, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

August 31, 2020 By Doug Hyde

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

August 10, 2020 By Doug Hyde

CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.

IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021

July 20, 2020 By Pierre Bouvard

Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.

Five Strategies For Podcasters: Using Apple Metrics In The Age Of COVID-19

May 18, 2020 By Imani Myles

In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content.

Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

April 27, 2020 By Doug Hyde

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.