Posts by

Lauren Vetrano

AM/FM Radio Delivers Results For Retailers This Holiday Season

AM/FM Radio Delivers Results For Retailers This Holiday Season

By Lauren Vetrano
The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.
Boomers: An Increasingly Employed, Active Group With Disposable Income That Advertisers Can’t Afford To Ignore And AM/FM Delivers By The Masses

Boomers: An Increasingly Employed, Active Group With Disposable Income That Advertisers Can’t Afford To Ignore And AM/FM Delivers By The Masses

By Lauren Vetrano
While many advertisers insist on focusing their energies on younger Millennials, the Boomer audience dominates spending potential. Advertisers can use AM/FM radio to reach and influence Boomers.
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts

Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts

By Lauren Vetrano
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we're releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

By Lauren Vetrano
To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer's TV and AM/FM radio campaigns. Here are the results.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

By Lauren Vetrano
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.