Posts by

Brittany Faison and Jeff Vidler

CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

By Brittany Faison and Jeff Vidler
CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.
As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker

As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker

By Lauren Vetrano
To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic.
Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience

Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience

By Lauren Vetrano
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

By Lauren Vetrano
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.
Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.
The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

By Lauren Vetrano
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

By Lauren Vetrano
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

By Lauren Vetrano
Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.