Posts by

Lauren Vetrano

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events

By Lauren Vetrano
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report

By Lauren Vetrano
This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts.
Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report: Watching Podcasts Soars As YouTube Edges Out Spotify To Become The Most Used U.S. Podcast Platform And Listeners Prefer Funny And Entertaining Ads To Rational “Feature/Benefit” Creative

Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report: Watching Podcasts Soars As YouTube Edges Out Spotify To Become The Most Used U.S. Podcast Platform And Listeners Prefer Funny And Entertaining Ads To Rational “Feature/Benefit” Creative

By Brittany Faison and Jeff Vidler
For the eighth edition of our Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 604 weekly podcast listeners in April 2022. The Spring 2022 report highlights trends from prior studies and examines new topics such as the growing use of video podcasts and the type of advertising creative the podcast audience prefers.
Edison Research’s “Share Of Ear” Q4 2021: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 88% Share In The Car

Edison Research’s “Share Of Ear” Q4 2021: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 88% Share In The Car

By Lauren Vetrano
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right

Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right

By Lauren Vetrano
What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.
CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share

CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share

By Brittany Faison and Jeff Vidler
For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.
Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

By Lauren Vetrano
The recently released Q1 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, reveals that AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most listened to ad-supported audio on smart speakers.
As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts

As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts

By Lauren Vetrano
To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity.