April 2016: AM/FM Radio Up, TV Down (Again) May 26, 2016 By Pierre Bouvard From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
The TV Upfront: History, 2016 Issues, And What It Means For Radio May 25, 2016 By Pierre Bouvard Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio: The Most Efficient Way To Achieve Mass Reach May 20, 2016 By Pierre Bouvard Radio has the lowest CPM of all major media.
5 Strategies For A Healthy Media Plan May 18, 2016 By Bob McCurdy Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
5 Tips For A Healthy Media Plan May 13, 2016 By Bob McCurdy Best practices for achieving an optimal media plan.
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping? May 4, 2016 By Pierre Bouvard AM/FM radio listening among 18- to 34-year-olds is on the rise.