In November of last year, Cumulus Media | Westwood One and Signal Hill Insights released the fifteenth installment of the Podcast Download series. Quantilope conducted an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. The Fall 2025 report highlighted audience trends such as platform preference, content preferences, advertiser usage of podcast advertising, and more. Today’s focus is how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming video platforms.

Amplifi Media has teamed up with Cumulus Media and System1. We’re unveiling brand new research and seven proven strategies to supercharge your podcast cross-promotion.

Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report.

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.

Earlier this month, Cumulus Media and Signal Hill Insights released the Podcast Download – Spring 2023 Report, the tenth edition of the series. Today, the focus is on how Facebook and other social media platforms play in the world of podcasts.

Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.

For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.

This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts.

Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report.

What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.

Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report.

For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.

This week the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report.