Posts by

Chuck Mefford

What Bradshaw & Bryant Of St. Cloud, Minnesota Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed

What Bradshaw & Bryant Of St. Cloud, Minnesota Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed

By Chuck Mefford
To understand the magnitude of the brand Bradshaw & Bryant has built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 120 consumers in the St. Cloud DMA in May 2025.
Why Media Monitors’ Massive Market Expansion Of AM/FM Radio Ad Occurrence Measurement Is A Breakthrough For AM/FM Radio Performance In Media Mix Modeling

Why Media Monitors’ Massive Market Expansion Of AM/FM Radio Ad Occurrence Measurement Is A Breakthrough For AM/FM Radio Performance In Media Mix Modeling

By John Fix
Last week, Media Monitors, the leading commercial ad occurrence measurement firm, made two historic announcements that will dramatically improve the quality of AM/FM radio ad deliveries needed for Media Mix Modeling and attribution measurement.
Underspending Generates Weak ROI In Media Mix Modeling And The Benefits Of Moving To An Optimization Mindset Of “Did This Execution Of AM/FM Radio Work”

Underspending Generates Weak ROI In Media Mix Modeling And The Benefits Of Moving To An Optimization Mindset Of “Did This Execution Of AM/FM Radio Work”

By John Fix
Often MMM reports produce something called a “response curve,” which shows the sales response and ROI of a media channel across the range of impressions and GRP weight. Response curves are used to show how the ROI and sales shift as the investment level changes.
New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos

New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos

By Lauren Vetrano
The Cumulus Media | Westwood One Audio Active Group® presented a keynote last Thursday along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses.
Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers

Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers

By Conor Doyle
While pharma remains a leading category on network radio with consistent campaigns from brands such a Pfizer, AbbVie, Skyrizi, and Boehringer Ingelheim, a new study commissioned by Veritone One, a leading audio advertising agency, reveals new opportunities in the growing facial aesthetics segment. The Signal Hill Insights report finds AM/FM radio and podcasts are both highly efficient at reaching the aesthetics market.
5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale

5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale

By John Fix
John Fix's talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G to address the viability of audio advertising (network radio and podcasting). This framework can be applied to any media.
What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women

What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women

By Pierre Bouvard and Alan Burns
The Cumulus Media | Westwood One Audio Active Group® partnered with Alan Burns & Associates to field a national study of women to examine their habits and attitudes towards media. 1,001 U.S. women 15-64 took an online MARU/Matchbox survey from September 28 –October 6, 2023.
Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report

By Lauren Vetrano
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release.