With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.

With the holidays in full force, retailers and consumers are getting into the spirit. The National Retail Federation reports that an estimated 164 million people are planning to shop Thanksgiving weekend alone. 66% of shoppers are venturing out to take advantage of deals and promotions while 26% consider it a tradition to shop this weekend. Others look at it as simply something to do over the holiday weekend.

Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.

Nielsen studies prove radio advertising creates lasting impressions for brands. Effectively improving top of mind awareness through radio campaigns can generate strong ROI. If they remember the ad, they’ll remember the brand.