Tag: Case Study

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

By Liz Mayer
To further understand the personal care category and the impact of an AM/FM radio campaign on awareness and brand images of bar soap, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study in December 2019 through January 2020. Here are the key findings.
Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What <em>Game Of Thrones</em> Teaches Us About The Power Of Audio

Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us About The Power Of Audio

By Pierre Bouvard
To determine whether “sight, sound, and motion” trumps audio ads, ABX, the leader in syndicated advertising effectiveness, examined the largest head-to-head creative study of audio and video ads.
Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers

Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift and sales effect.
Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target

Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings.
Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

By Pierre Bouvard
According to AdImpact, for 2022’s midterm elections, political ad dollars are projected to reach $9.67 billion with “this election cycle outpacing 2020 by nearly $700 million dollars.” AdImpact expects AM/FM radio to take $270 million of the total political ad spend alone. How can political campaigns optimize their use of their AM/FM radio advertising?
Cumulus Media Pioneers Swoop Data-Driven Targeting For Broadcast Radio Pharmaceutical Brand Campaigns; New Study For A Pharmaceutical Brand Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among Swoop’s Psoriatic Arthritis Segment

Cumulus Media Pioneers Swoop Data-Driven Targeting For Broadcast Radio Pharmaceutical Brand Campaigns; New Study For A Pharmaceutical Brand Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among Swoop’s Psoriatic Arthritis Segment

By Pierre Bouvard
In support of the growth in the pharma category, the Cumulus Media | Westwood One Audio Active Group® now has access to a new capability for pharmaceutical brands developed with data from Swoop, the precision healthcare marketing experts, and Nielsen that will allow data-driven targeting.
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

By Pierre Bouvard
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
Nielsen Office Supplies Retailer Sales Effect Study: AM/FM Radio Campaign Grows Sales +11%, Increases Customer Base +6%, And Expands Share Of Category Spend +21%

Nielsen Office Supplies Retailer Sales Effect Study: AM/FM Radio Campaign Grows Sales +11%, Increases Customer Base +6%, And Expands Share Of Category Spend +21%

By Pierre Bouvard
In Summer 2021, a national office supplies retailer ran an AM/FM radio campaign across many radio networks. The Cumulus Media | Westwood One Audio Active Group®, in another historic new post-COVID study, commissioned a Nielsen sales effect study of the entire AM/FM radio campaign that included every AM/FM radio ad run by the retailer.
Nielsen Department Store Sales Effect Study: AM/FM Radio Campaign Grows Sales +10%, Increases Customer Base +17%, And Expands Share Of Category Spend +15%

Nielsen Department Store Sales Effect Study: AM/FM Radio Campaign Grows Sales +10%, Increases Customer Base +17%, And Expands Share Of Category Spend +15%

By Pierre Bouvard
In Spring 2021, a national department store ran an AM/FM radio campaign. The Cumulus Media | Westwood One Audio Active Group®, in a historic new post-COVID study, examined the sales lift of the entire AM/FM radio campaign that included every single AM/FM radio ad run by the retailer.
Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.