Tag: Auto

First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?”
Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters

Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters

By Pierre Bouvard
For some advertisers, the primary marketing strategy is “buy now,” a relentless series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this “performance marketing” or “converting existing demand.” The goal is to target people who are in the market.
Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

By Lauren Vetrano
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.