Westwood One

Classic Hip Hop

Classic Hip-Hop is a new 24-hour format reaching 25 to 54-year-olds who have matured in age, lifestyle, and social awareness. This diverse group of listeners grew up embracing Hip Hop culture and listening to Hip Hop and now, while older, this group still follows the latest trends in technology, entertainment, and fashion. We call them “The Hip-Hop Nation!”

Core Artists

  • 2 Pac
  • JaRule
  • Jay Z
  • Ice Cube
  • Jodeci
  • Missy Elliot
  • Blackstreet
  • TLC
  • Bel Biv Devoe
  • Puff Daddy
  • Notorious B.I.G.
  • Mary J. Blige
  • Dr. Dre
  • Fugees
  • Snoop Dogg
  • Digital Underground
  • Salt N Pepa
  • R. Kelly
  • 50 Cent
  • SWV

Sample Hour

“Can’t Nobody Hold Me Down” – Puff Daddy
“Ain’t No Half Steppin’” – Big Daddy Kane
“One More Chance” – Notorious B.I.G.
“Wild Thing” – Tone Loc
“Area Codes” – Ludacris
“No Diggity” – Blackstreet
“Get Low” – Lil’ Jon & Eastside Boys
“Still Dre” – Dr. Dre
“Paul Revere” – Beastie Boys
“What’s Luv” – Fat Joe feat. Jennifer Lopez
“Where the Party at” – Jagged Edge
“How Do You Want It” – 2Pac
“Only You” – 112

ERA Balance

55%: 90’s
45%: 80’s

Target Demo

Core: Adults 25-44
Target: Adults 25-54