November, 2018 | Westwood One

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

November 27, 2018 By Pierre Bouvard

A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.

Capture Consumer Spending This Holiday Season With AM/FM Radio

Capture Consumer Spending This Holiday Season With AM/FM Radio

November 19, 2018 By Lauren Vetrano

Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

November 12, 2018 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee

Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee

November 7, 2018 By Pierre Bouvard

Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.