Daily Archives: August 16, 2016

How to build an auto brand with audio: Subaru’s stunning success via Carmichael Lynch’s storytelling

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.

Starcom Mediavest: AM/FM radio is critical to the purchase process, including auto buying

When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.