ROCK 2.0 is an evolution in rock radio. Typical rock formats are either old or new… mainstream or alternative. Boring! The gap between Classic and current rock formats is a mile-wide right now and here’s the secret… that opening between them is the money demo! Men 30-44 grew up in the 90’s when diverse strands of rock merged and evolved.

Rock 2.0 traces its DNA back from Foo Fighters and Pearl Jam to AC/DC and Led Zeppelin. It reaches forward from The Red Hot Chili Peppers and Nirvana to Linkin Park and Three Days Grace. DNA really is the perfect word to describe the thread that binds together Rock 2.0’s tremendous variety in texture and era with the strength and balance of familiarity. This is ROCK radio… version 2.0.

Core Artists

  • Foo Fighters
  • Metallica
  • Red Hot Chili Peppers
  • AC/DC
  • Linkin Park
  • Nirvana
  • Guns ‘N Roses
  • Green Day
  • Pearl Jam
  • Stone Temple Pilots
  • Alice in Chains
  • Led Zeppelin

Delivery Options

Contact a Westwood One sales representative for more information at 888.HELP450.

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Sample Hour

Foo Fighters Times Like These
Nickelback How You Remind Me
Avenged Sevenfold Bat Country
Cracker Low
Bring Me The Horizon Throne
AC/DC Highway To Hell
Muse Uprising
Stone Temple Pilots Sex Type Thing
Blink-182 Bored To Death
Scorpions Rock You Like A Hurricane
Disturbed The Vengeful One
Metallica Fuel
Red Hot Chili Peppers Dark Necessities
Guns N’ Roses November Rain

ERA Balance

Target Demographic