Podcast Insights

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.
Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

By Pierre Bouvard
Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.
Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

By Doug Hyde
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.