Nielsen Office Supplies Retailer Sales Effect Study: AM/FM Radio Campaign Grows Sales +11%, Increases Customer Base +6%, And Expands Share Of Category Spend +21%

Nielsen Office Supplies Retailer Sales Effect Study: AM/FM Radio Campaign Grows Sales +11%, Increases Customer Base +6%, And Expands Share Of Category Spend +21%

By Pierre Bouvard
In Summer 2021, a national office supplies retailer ran an AM/FM radio campaign across many radio networks. The Cumulus Media | Westwood One Audio Active Group®, in another historic new post-COVID study, commissioned a Nielsen sales effect study of the entire AM/FM radio campaign that included every AM/FM radio ad run by the retailer.