The Cumulus Media | Westwood One Audio Active Group® Releases Brand New Nielsen Analysis of AM/FM Radio Streaming

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AM/FM Radio Streaming Now Represents 12% Of Total AM/FM Radio Listening Among Persons 25-54 Spoken Word Represents One-Third Of AM/FM Radio Streaming The Vast Majority of the AM/FM Radio Streaming Audience Resides in the DMA Market Where They Listen AM/FM Radio Streaming Audiences Are Upscale and Employed NEW YORK, NY – April 25, 2022 – The Cumulus…

Never Before Seen Nielsen AM/FM Radio Streaming Data: Spoken Word Represents One-Third Of Streaming; There Is A Wide Variation Of Streaming By Market; Streaming Audiences Are Upscale And Employed; Fewer Ads Needed As Reach And Frequency Quickly Accumulates

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While audio streaming of AM/FM radio has been around for over 25 years, the proportion of total listening coming from the stream was, until recently, in the single digits. No longer. With Nielsen’s introduction of the headphone enhancement to their Portable People Meter service in October 2020, streaming now represents 11% of total AM/FM radio listening among 12+ Americans.