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AM/FM Radio Has Mass Reach Among Likely Voters, Connects With Every Voter Segment, And Makes TV Better For Political Campaigns

AM/FM Radio Has Mass Reach Among Likely Voters, Connects With Every Voter Segment, And Makes TV Better For Political Campaigns

November 11, 2019 By Pierre Bouvard
Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen’s cross media optimization system, Westwood One examined AM/FM radio’s reach, proving that AM/FM radio gets out the vote.
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