This week’s Westwood One blog post reveals results from two MARU/Matchbox studies commissioned by CUMULUS MEDIA | Westwood One that examine the buying habits of the American auto parts consumer. The results show that through a focus on brand building campaigns to generate steady sales over time, AM/FM radio is an ideal medium to reach…
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
New 24-hour Format will Feature Pop and Rock Versions NEW YORK, NY – September 23, 2019 – CUMULUS MEDIA’s Westwood One, the industry powerhouse in satellite delivered 24-hour radio formats, has announced the launch of two Variety Hits formats to offer stations fresh content and competitive advantage in their markets. Variety Hits-Pop and Variety Hits-Rock…