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Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

September 18, 2019 By Pierre Bouvard
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.
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