Daily Archives: September 3, 2019

Westwood One Kicks Off its 33rd Consecutive Season as the Exclusive Network Radio Partner of the NFL

Press ReleasesBy Chris Potter September 3, 2019

The Network will celebrate the NFL’s 100th Season with a Series of “NFL 100 on Westwood One” Vignettes Saluting the Game’s Greatest Names, Teams, and Moments NEW YORK, NY, September 3, 2019 – CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., embarks on its 33rd consecutive year as the exclusive network radio…

Gasoline Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts ROI and Sales Effect

BlogBy Lauren Vetrano September 3, 2019

A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.