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Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

January 7, 2019 By Pierre Bouvard
Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.
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