2018’s Top 5 Most Popular Sales Insights Blog Posts December 17, 2018 By Lauren Vetrano As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.
Why Doesn’t Your Ad Have A Female Voiceover? It Should. December 10, 2018 By Pierre Bouvard In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.
Empow(h)er Your Ads: The Power of Female Voices December 7, 2018 By Suzy Schultz This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you're not using female voices in your ad creative, then you're leaving money on the table. Here are a few highlights from the discussion.
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth December 3, 2018 By Pierre Bouvard The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.