AM/FM RADIO POWERS ROI FOR MAJOR PERSONAL CARE BRAND, DELIVERING $12 IN SALES FOR EVERY $1 SPENT ON ADVERTISING

Westwood One Commissions First Nielsen Catalina Solutions Personal Care Sales Measurement and Return on Advertising Spend Study of AM/FM Radio Campaign New York, NY, March 6, 2018 — Westwood One, the largest radio network in the U.S., today announced results of the first Nielsen Catalina Solutions (NCS) sales effect study conducted for an AM/FM radio…