Westwood One ROI Guarantee: First In The Audio Space October 25, 2017 By Pierre Bouvard In a first for the audio space, Westwood One announces the industry-wide Westwood One ROI Guarantee, ensuring advertisers positive return on their AM/FM radio investments.
AM/FM Radio And Wireless: Connected And Effective October 23, 2017 By Brittany Faison The wireless industry is one of the most competitive business markets in the U.S. Its major players are constantly engaged in a tug of war over new and existing customers. The potential merger of T-Mobile and Sprint will cause a new marketplace dynamic. In this environment, making sure advertising reaches consumers effectively is imperative. Enter AM/FM radio.
Network Radio, TV, And Digital Work Together October 16, 2017 By Doug Hyde TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.
AM/FM Radio Is America’s #1 Mass Reach Media: So What October 6, 2017 By Pierre Bouvard Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
10 Slides TV Doesn’t Want You To See October 2, 2017 By Lauren Vetrano Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.