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        • The Blair Garner Show
        • Steve Gorman Rocks!
        • The Mike Harvey Show
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • The Mens Room
        • NASH Nights Live
        • Rick and Sasha
        • The Ty Bentli Show
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Country Countdown Rewind
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • Baka Boyz All Star Hit Mix / Hip Hop Master Mix
        • The Big Time Saturday Night
        • Checkpoint XP
        • Country Countdown USA
        • Country Gold
        • Jayde Donovan
        • Bob Kingsley’s Country Top 40
        • The Daly Download with Carson Daly
        • Flashback
        • The Mike Harvey Show-Weekend Party
        • The Hollywood 5
        • Rick and Sasha
        • With Elaina
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      • CBS Sports Radio
        • Taz and The Moose
        • The DA Show
        • The Jim Rome Show
        • Tiki & Tierney
        • Reiter Than You with Bill Reiter
        • Ferrall on the Bench
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
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Daily Archives: October 14, 2015

Want ROI? Just Add Radio! A Nielsen Telecom Case Study

BlogBy Pierre BouvardOctober 14, 2015

Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.

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