Want ROI? Just Add Radio! A Nielsen Telecom Case Study
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.