Seeda Media Mix Modeling: A Fast-Food Brand Wanted To Cut AM/FM Radio; MMM Findings Retained And Expanded AM/FM Radio’s Role In The Media Plan
An Australian quick service restaurant planned to cut AM/FM radio spend after months of testing failed to show clear performance. A 60‑day modern Marketing Mix Modelling engagement with Seeda and Supermetrics measured AM/FM radio alongside 20+ channels, reversed the cut, and grew weekly spend.