THE TOUCH is an Urban Format focusing on the lifestyle and favorite music of the adult radio listener. Playing the Best Mix of Today’s R&B, The Touch features R&B Classics and the Fresh Voices on the R&B music scene today. Targeting Women 25-54, you’ll hear seasoned major market talent delivering artist notes, music and entertainment news and exclusive interviews with artist the likes of Charlie Wilson, Tamar Braxton, John Legend, Chante’ Moore, Maxwell and more.


Core Artists

  • Michael Jackson
  • Robin Thicke
  • John Legend
  • Alicia Keys
  • Usher
  • Beyonce
  • Kem
  • New Edition
  • Charlie Wilson
  • Musiq Soulchild
  • H.E.R.
  • Johnny Gil
  • Drake
  • Jodeci
  • Brian McKnight
  • Tamia


Delivery Options


Contact a WestwoodOne sales representative for more information at 888.HELP450.
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Sample Hour

Luther Vandross Bad Boy (Having a Party)
After 7 If
Mary J. Blige Reminisce
Ro James Permission
Janet Jackson That’s the Way Love Goes
Bruno Mars/Cardi B Please Me
TLC Baby Baby Baby
Tony Toni Tone Feels Good
Outcast The Way You Move
Jon B They Don’t Know
Patty Labelle When You’ve Been Blessed


ERA Balance

Target Demographic