Westwood One

The Touch (Urban AC)

THE TOUCH features the Best Mix of Today’s R&B, along with some soulful classics, all wrapped up by fresh, yet mature major market talent delivering artist notes, music and entertainment news. Smooth imaging sets the mood for an intimate R&B listening experience. This format targets Women, although it attracts all 25-54 Adults looking for what’s happening on the R&B music scene today.

Core Artists

  • Mary J. Blige
  • Michael Jackson
  • Usher
  • Alicia Keys
  • Kem
  • Lauryn Hill
  • Beyonce
  • Bobby Brown
  • Charlie Wilson
  • Jill Scott
  • Maxwell
  • Luther Vandross

Sample Hour

“Pretty Wings” – Maxwell
“Go Crazy” – Chris Brown
“Cry For You” – Jodeci
“When Doves Cry” – Prince
“If I Ain’t Got You” – Alicia Keys
“You” – Nicole Bus
“Love’s Holiday” – Earth Wind & Fire
“Can’t Stop” – After 7
“All Of My Love” – Charlie Wilson
“Crazy In Love” – Beyonce
“Family Affair” – Mary J. Blige
“Baby-Baby-Baby” – TLC
“PYT” – Michael Jackson

ERA Balance

13%: Current/Recurrent
18%: 10’s
21%: 00’s
29%: 90’s
19%: 80’s

Target Demo

Core: African Amer. Female 35-54
Target: Adults 25-54