Westwood One

Adult Contemporary

The AC format plays familiar music from the 80s all the way up to today’s soft hits. Every song has proven appeal to adults 25-54, and specifically the target 35-44 core. The format leans towards women, but nearly 40% of the audience is men. It’s the upscale adult audience advertisers want to connect with. The music is light enough for background, but bright enough to turn up and enjoy. Its music that helps people feel good! AC is the perfect workplace format, but our listeners enjoy it at home and on weekends too. Westwood One’s major market personalities add topical content and fun without getting in the way of the great music flow. The variety of tempos, styles, and music eras holds listeners hour after hour. Watch your TSL grow with Westwood One’s AC format!

Core Artists

  • Maroon 5
  • Pink
  • Madonna
  • Taylor Swift
  • Michael Jackson
  • Prince
  • Lady Gaga
  • Ed Sheeran
  • Adele
  • Bruno Mars
  • Katy Perry
  • Kelly Clarkson

Sample Hour

“Leave The Door Open” – Bruno Mars
“The Boys Of Summer” – Don Henley
“What About Us” – Pink
“A Thousand Miles” – Vanessa Carlton
“Say You Won’t Let Go” – James Arthur
“Cold Heart” – Elton John
“Right Here Waiting” – Richard Marx
“Set Fire To The Rain” – Adele
“Thinking Out Loud” – Ed Sheeran
“Don’t Stop Believin” – Journey
“Heat Waves” – Glass Animals
“I Knew You Were Trouble” – Taylor Swift
“Hold On” – Wilson Phillips
“Drops Of Jupiter (Tell Me)” – Train

ERA Balance

34%: 1980-1989
14%: 1990-1999
17%: 2000-2009
30%: 2010-2019
5%: Today

Target Demo

Core: Women 30-45
Target: Women 25-54