Nielsen’s Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here’s what the latest Q1 2018 report reveals.
Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.