Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here’s why tese fans are a desirable demographic for advertisers.
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here’s what they found.
Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.
Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.